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Prefer to say hi on socials?

Follow @pingmediamanagement on Instagram for the latest campaigns, client work,

and behind-the-scenes.

  • Content planning doesn’t have to be complicated. Most businesses skip the strategy and wonder why nothing sticks. Content pillars fix that. Here’s Ian breaking it down in under a minute 🫱🏻‍🫲🏼
  • We wear a lot of hats. Social media management, content creation, and paid advertising… all under one roof and all built around strategy. If your brand needs a long-term partner who knows what they’re doing, you know where to find us. DM us or visit the link in bio. 📩
  • Not every trend belongs on your feed. Before jumping on the latest audio or format, ask yourself three things: 👉🏼 Does it actually fit your brand? 👉🏼 Does your audience even care about it? 👉🏼 Would it still make sense if it wasn’t trending? If the answer is no to any of those... skip it. Chasing trends for the sake of it can do more damage than good. The brands that win on social aren’t the ones who follow everything. They’re the ones who know what to leave alone.
  • Social content is often the first impression your brand makes. It should look the part. We recently worked with our friends at @dae.ireland to capture their product in a way that does it justice. Whether you’re in FMCG, hospitality or corporate, the standard is the same. Your content should reflect the quality of what you do. If your content isn’t reflecting the quality of what you do, let’s change that. 📩
  • Impressions don’t pay the bills. Every campaign we run starts with one question: what’s the objective? From there, everything - budget, targeting, creative, optimisation - is built around real business outcomes. It might be: Google Search for leads. Meta for sales. LinkedIn for B2B. Whatever the channel, paid ads only work when they’re treated as a performance channel and not a visibility exercise. That’s the Ping Media approach. Get in touch to talk through your paid ads strategy.
  • Paying attention to our clients and their process creates the best content sometimes. Understanding a brand well enough to capture it honestly is where the real work is. Here a very candid behind the scenes clip from a recent client shoot. If you want content that represents your brand, let’s talk.
  • Good enough content gets ignored. Great content builds brands. If you want to show authority in your industry and reflect the real quality of your brand, you need to be in the best light. Literally. At Ping, we’ve seen first-hand what a shift to professional content does for a business. It’s not just better looking, it changes how people perceive your brand entirely. Ready to show your brand in its best light? Let’s talk.
  • One of our favourite shoots so far this month at Ping Media. We were on location at Fallon & Byrne for Riley’s International Women’s Day event, delivering a full content package on the day: 📹 Event highlight video 📸 On-site photography 🎤 Vox pop interviews with attendees A room packed with leaders and changemakers, a serious speaker lineup, and a brand doing some amaziong work worth capturing Proud to have been behind the lens for this one. @we.are.riley